Google Ads adds beta Promotion Mode to campaign settings
Google Ads is testing a beta 'Promotion Mode' setting that lets advertisers set promotion dates, adjust Target ROAS tolerance, and add extra daily budget, then automatically reverts afterward.
Edition of Tuesday, September 29, 2026
10 stories · Updated · Latest editionLatest
Archive →Programmatic & TV
CallRail Makes ChatGPT Ads Measurable For SMBs And Marketing Agencies via @sejournal, @CallRail
CallRail's ChatGPT ads integration lets SMBs and agencies attribute calls, texts, and forms to campaigns, send conversion data to OpenAI, and compare performance across channels.
Programmatic & TV
Want AI Agents That Work? You’ve Gotta Do The ‘Unsexy’ Stuff First
Everyone in Ad Land wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Abbey Klaassan, CEO of independent performance agency Tinuiti, on this week’s episode of AdExchanger Talks. AI…
Search
Google Ads gets a CRM backstop for broken conversion tags
Google’s multi-source conversions beta lets advertisers connect website tags with backend data from a CRM or order system, using transaction IDs to fill missing user data, update values and reduce measurement gaps.
Creative
Twisted Tea dons camo for collab campaign as brand faces headwinds
The fall-focused effort taps into cultural trends around camo fashion and arrives as a new CMO prepares to join parent company Boston Beer.
Search
Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes via @sejournal, @hethr_campbell
Google and Uberall explain how to improve local AI-search readiness through accurate Business Profiles, relevant content, review responses, and location-level measurement.
Measurement
Here’s what OpenAI needs to do to reach its billion-dollar ad ambitions
OpenAI has billion-dollar goals for its ChatGPT ads by the end of this year. But can it woo advertisers enough to make good on those goals?