Programmatic & TV
AdExchanger Reports Streaming Services Haunted By Ghost Audiences
CTV upfront spend surpassed linear for the first time this year. And yet the industry continues to value audiences using metrics built for a bygone era.
Section
Programmatic & TV
12 stories from the past week in Programmatic & TV, from Adtomix.
National Campus Rally Supports Cornell Survivor
The campaign takes the format of college admissions ads with a sobering twist: campus sexual assault statistics.
Meta Faces $25 Billion Privacy Fine In New Mexico
Last week, a district court judge in New Mexico ordered Meta to pay $25 billion for misleading Facebook users about how it handled their data. It’s an eye-popping number, not only the largest fine ever levied against Meta, but also the largest ever levied…
Apple Blocks Third-Party ID Tech On iOS And Mac Devices
Earlier this month, ad tech received its latest warning about the cybersecurity vulnerabilities baked into programmatic advertising. That context is largely missing from discussions about Apple’s plan to disable the third-party ID infrastructure that powers…
Revry Founder Alia J Daniels To Be Honored At Cynopsis Awards
The law-professional-to-queer-media-founder pipeline is not a particularly common one. But it’s exactly how Alia J. Daniels came to co-found Revry, a free streaming platform centering LGBTQ+ storylines. Revry is home to PrismRiot, a programmatic ad exchange…
Wurl Finds Issues With CTV Ad Genre Labels
This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.
Beehiiv Expands Publisher Platform With Dynamic Podcast Ads
Content discovery has moved away from the channels controlled by publishers and their audiences. People just don’t go to websites like they used to, which has some media industry insiders declaring that the pageview era of digital publishing is dead…
Kovva Co-Founder Tanja Mimica Honored For AI Solutions
Tanja Mimica will be honored at AdExchanger’s 2026 Top Women in Media & Ad Tech Awards. The gala takes place on November 4 in New York City. Join us to celebrate the leaders shaping the future of our industry. Use promo code TWTALKS to save on your ticket…
Skydance Ads Boss Reveals New Leadership Team
Following the Paramount and WBD merger, Jay Askinasi sets ad leadership.
Pinterest strengthens bid to media buyers with programmatic solution
Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are demand-side partners.
The Healthcare Marketing Tech Company OptimizeRx Is Going Programmatic
Maria Cipicchio sits at the intersection of some of the world’s most dizzying three-letter acronyms. She’s the SVP of strategic market intelligence at OptimizeRx, a software subscription service for healthcare providers which plugs into their drug-prescribing…
Apple Blocks ID Vendors Amid Growing Privacy Concerns
Maybe Apple’s onto something with its ID vendor blocking; Formula 1 makes for a great advertising partner; and retail media is flirting with Flock.