Retail Media
Ulta Beauty Launches Holiday Campaign Featuring Selena Gomez
Ulta Beauty’s holiday campaign features Selena Gomez and Tate McRae, whose brands are both sold at the retailer.
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Retail Media
9 stories from the past week in Retail Media, from Adtomix.
Stagwell And DoorDash Make Strategic Acquisitions
It’s fall, M&A is in the air. Two acquisitions happened this week: Stagwell bought Freestar and DoorDash bought Instacart.
Amazon’s ad revenue growth decelerates due to Prime Day tweaks
Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t disrupting the segment just yet.
Ads of the Week: 9 Campaigns That Caught Our Eye, From Walmart to Sephora
Walmart, Sephora, Tinder, PlayStation, and more are behind the week’s most notable ads.
Amazon Nears $20 Billion In Ad Revenue For Q3
Amazon Ads Agent promises simpler buying, but raises transparency questions A
Amazon Reports Decrease In Net Income Due To Unrealized AI Investments
Amazon is building new AI features into its ads business, and humans are still the ones making the purchases – for now.
Sephora casts Seth Rogen for holiday ads targeted at gift-givers
“The Studio” star plays a clueless shopper in a campaign aimed at consumers who aren’t in-the-know about beauty but seeking thoughtful presents.
Walmart CMO breaks down retailer’s Muppet-fueled holiday campaign
For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.
X provides holiday campaign tips
The platform recommended keeping ads short, using natural language and featuring clear calls to action.