Section

Social

6 stories from the past week in Social, from Adtomix.

Threads tests smaller group sharing option

The platform’s Threads Friends group is similar to Instagram’s Close Friends feature, and allows users to add up to 50 connections.

Threads users will now be able to personalize reactions to their posts with images or animations.

See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground.

The expansion marks the next step in Meta's plan to get billions of people using its AI agents.

Quitting Meta, TikTok and X seemed like a gamble, but Lush was returning to its marketing roots. The results reshaped their entire approach.

The deal will make ads on the platform available via a range of third-party exchanges, including those run by Yahoo, Amazon and Google.