Creative
OpenAI Activates Automatic Ad Changes For ChatGPT Ads
Creative enhancements are now on by default in ChatGPT Ads. Here's what they can change, how to opt out, and the tracking questions still open.
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Creative
8 stories from the past week in Creative, from Adtomix.
Sociable: Meta says its expanded processing capacity is driving ad results
New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.
Meta says its expanded processing capacity is driving ad results
The company offered new insights into how its artificial intelligence enhancements are powering clicks and conversions.
Microsoft Enhances AI Assistant Connection For Ad Budget Tracking
Read-only tools bring campaign edits and creative performance into connected AI assistants.
Meta adds individual performance data for ad creative
The company’s Ad Manager platform now offers a “Breakdown” feature that outlines insights into specific promotional elements, albeit with certain limitations.
Why Clorox shifted from creating brand campaigns to systems of relevance
CMO Eric Schwartz dug into Pine-Sol, Brita and Hidden Valley marketing that prioritized “intentional but flexible” and “insightful but bite-sized” efforts.
Salesforce Acquires Braze For $5.7 Billion
The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.
Meta Delays Rollout Of Updated Commercial Terms Amid Publisher Pushback
Meta's updated commercial terms have galvanized publishers into a coordinated pushback over the company's use of their content.