Paid media, ad tech and the auction
Agents, Agents Everywhere Agentic media buying is all the rage, including for streaming TV. A new joint effort announced Tuesday will use custom agents to help brand marketers get more from their streaming TV investments, including upfront commitments. The…
Read an exclusive excerpt from Joe Marchese’s Human Dot AI.
OpenAI plans a limited U.S. test of visual ads during image generation, alongside measurement updates that give advertisers more ways to assess results.
Federal rulings in 2024 and 2025 examined how Google runs its advertising business.
Google 'Find related products and services' section is now loading with an AI Overview-style 'thinking' animation, though clicking it still leads to regular search results.
The platform also launched a test of in-market audiences and added new HubSpot integration as it expands its partnerships.
The company, which is experimenting with the option on Instagram, is expanding its trials of the feature before expanding it to more countries.