Ads of the Week: 13 Campaigns That Caught Our Eye, From Chipotle to Pringles
Chipotle, Pringles, DoorDash, Sprite, Gymshark, and more are behind the week’s most notable ads.
Edition of Friday, October 16, 2026
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ChatGPT tests CTA buttons for ads
ChatGPT is showing a CTA button with a dotted underline and arrow inside its ads, a change that could help advertisers drive more clicks.
Creative
Meta offers enhanced ad campaign exposure
At its brand building summit the company announced a trio of ad updates, which included a new First Impressions option and expanded Reels services.
Social
A Meta-Morphosis: Frontier Foray and TikTok Block
A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals
Creative
E.l.f. Cosmetics returns to metaverse on avatar-based gaming platform
After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase its Power Grip line.
Social
Meta adds audio links and reference Reels to Edits
The company continues to build out its video editing app with custom kit options and additional insights for creators.
Search
Bing tests gift icon on the Shopping tab
Bing is testing a gift icon on its Shopping tab, a small visual change that leaves the tab’s behavior unchanged.