Paid media, ad tech and the auction
Mergers & Ad-quisitions Are we in for a year-ending blockbuster M&A spree? The Information jokes that CEOs ought to “get your deals in while ya still can, folks.” A convergence of factors could make for a splashy Q4. As AdExchanger discussed in our Big Story…
Huzzah! Zero Click Marketing is finally live. After two years of pain, sweat, and countless edits, the book Amanda and I have been writing to help marketers survive and thrive in the new era of digital marketing is finally here. You can buy the hardcover…
The company has brought in multiple executives with ties to major players on both sides of the U.S. political fence, according to Axios.
Google AI Mode is testing a header that shows only the ‘All’ tab and removes the other tabs, going further than the recent dropdown test and suggesting Google wants users to stay in AI Mode.
People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.
The Giggly Squad deal shows podcasts have turned another corner. Video, short-form, IRL shows...where does the podcast go from here?
Six Google Ads details on Smart Bidding, seasonality adjustments, channel controls and budgeting that PPC teams should check before BFCM.
