OpenAI Expands ChatGPT Ads To 89 Countries Worldwide
OpenAI has expanded ChatGPT ads to 26 new markets, bringing the total to 89 countries, with over 100,000 advertisers running campaigns since launch. The expansion increases global reach for advertisers.
Original reporting · searchenginewatch.com
Original: “ChatGPT ads reach 89 countries after expansion into 26 new markets”
Read “ChatGPT ads reach 89 countries after expansion into 26 new markets” at Search Engine Watch →
How this was written. Adtomix wrote this article with a language model from Search Engine Watch’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Search Engine Watch’s report
- OpenAI has expanded ChatGPT ads to 26 new countries, bringing the total to 89 countries worldwide.
- Over 100,000 advertisers have run campaigns on ChatGPT since its launch.
- The expansion includes 14 Latin American countries and other major markets like Nigeria, South Africa, and Pakistan.
OpenAI has announced the expansion of ChatGPT ads to 26 new countries, according to Search Engine Watch. This move brings the total number of countries where ChatGPT ads are available to 89. The expansion is significant, as it allows more advertisers to reach a broader audience worldwide.
The new markets included in the expansion are diverse, with 14 Latin American countries, such as Argentina, Chile, Colombia, and Peru, now having access to ChatGPT ads. Additionally, countries like Nigeria, South Africa, and Pakistan are also part of the expansion. Advertisers in these countries can purchase ads through technology partners or the self-service Ads Manager.
The expansion into new markets follows OpenAI's previous expansion into 31 European countries in August, which included major markets like Germany, France, and Spain. This ongoing expansion is likely to increase the global reach of ChatGPT ads, making them a more attractive option for advertisers looking to target a wide audience.
For advertisers looking to enter these new markets, there are some constraints to consider. Account eligibility is a key factor, as OpenAI's country list determines who can use self-service advertising. Additionally, targeting restrictions may limit where a new account's campaigns can run. New accounts may initially only be able to advertise in their home country, with international targeting becoming available after identity verification and required spending on campaigns at home.
OpenAI has also provided guidance on how advertisers can get started with ChatGPT ads in these new markets. The company warns that first campaigns may lack scheduling controls before publication and advises advertisers with fixed launch dates to avoid publishing campaigns merely to reveal scheduling controls. Ads are currently limited to the Free and Go subscription tiers, with other tiers remaining ad-free.
OpenAI has announced plans to introduce further formats, buying options, and measurement capabilities for ChatGPT ads, although no availability dates have been announced. The company has also emphasized that personalized ads are initially unavailable in the European Economic Area and Switzerland, and that users can turn off personalization and still receive ads based on the current conversation.
The expansion of ChatGPT ads to new markets is a significant development for advertisers looking to reach a global audience. As the service continues to grow and evolve, it is likely to become an increasingly important platform for advertisers seeking to target a wide range of consumers.
Questions and answers
Which new countries are included in the ChatGPT ads expansion?
The expansion includes 14 Latin American countries, such as Argentina, Chile, Colombia, and Peru, as well as Nigeria, South Africa, and Pakistan.
Can advertisers in unsupported countries use self-service advertising?
No, advertisers in unsupported countries cannot use self-service advertising, but they can register for availability notifications.
Are personalized ads available in all countries where ChatGPT ads are available?
No, personalized ads are initially unavailable in the European Economic Area and Switzerland, and users can turn off personalization and still receive ads based on the current conversation.
