Ads of the Week: 10 Campaigns That Caught Our Eye, From Away to Walmart
Away, J.Crew, Walmart, Liquid I.V., and more are behind the week’s most notable ads.
Edition of Friday, October 23, 2026
10 stories · Updated · Latest edition
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Archive →Creative
OpenAI Explains ChatGPT Advertising System Details
OpenAI explains how a custom LLM orchestrator interprets multi-turn conversations, nominates ads for auction, and drops placements that miss response deadlines.
Social
Meta offers insights on individual platform growth
Alongside its third-quarter earnings release, the company revealed usage notes and engagement data for Facebook, Instagram and Threads.
Programmatic & TV
Advertisers Pull Meta Ads Over Unwanted AI Changes
Under Meta’s new terms coming into play Oct 30, advertisers are “solely responsible” for whatever its AI creates
Retail Media
Meta says shopping is Muse’s primary use case
In its third-quarter earnings transcript, CEO Mark Zuckerberg touted the artificial intelligence agent’s download numbers and outlined its benefits.
Search
SparkToro Questions AI Visibility As Marketing Strategy
Should every marketer be putting 80% of their effort into AI visibility? Should we be throwing billions at tracking AI recommendations? Should companies restructure their budgets around appearing in AI tools? Probably not. Three new studies came out in the…
Search
Advertisers Regain Control Of Google Ads Through Better Tracking
Regain control of Google Ads with a curated article stack on lead quality, Local Services Ads migration, Smart Bidding goals, and proving PPC business value.
