Paid media, ad tech and the auction

Friday, September 25, 2026

10 stories
  1. 01

    Ads of the Week: 9 Campaigns That Caught Our Eye, From Beats to Peloton

    Chase, Peloton, Target, Beats, and more are behind the week’s most notable ads.

    Adweek adweek.com Matt Barker
  2. 02

    Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check

    The digital audio market is becoming more programmatic, with dynamically inserted podcast ads leading the way. But, as programmatic buying becomes more common in audio, marketers and audio platforms are falling into the same habits that have long been decried…

    AdExchanger adexchanger.com Anthony Vargas
  3. 03

    Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse

    Meta's Muse is ad-free for now. Don’t expect that to last.

    Digiday digiday.com Seb Joseph
  4. 04

    Rising CPC? You’re Funding The Competition. Here’s How To Trace It.

    Strong affiliate numbers can hide brand bidding. Learn how to define violations, build a search test list, capture ad evidence, and match it to partners.

    Search Engine Journal searchenginejournal.com Adomas Ronkaitis
  5. 05

    Buying CTV In The WarnerMount World

    Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of…

    AdExchanger adexchanger.com Sarah Sluis
  6. 06

    M&M’s candy mascots hop genres in ads tapping into film, TV tropes

    Crime thrillers, telenovelas and “Survivor” get a humorous spin in spots supporting a creative platform the Mars brand launched last year.

    Marketing Dive marketingdive.com Peter Adams
  7. 07

    YouTube refuses to join Meta settlement on teen harms

    CEO Neal Mohan told CNN this week that YouTube has invested heavily in safety measures for young users and will continue to do so.

    Social Media Today socialmediatoday.com Andrew Hutchinson
  8. 08

    Bing tests Read more button for organic results

    Bing is testing a 'Read more' button for organic results, following a similar feature Google rolled out globally this year.

    Search Engine Watch searchenginewatch.com Sachin Patel
  9. 09

    DMexco ’26 Briefing: From scaling AI operations to teaching the next generation of ‘bold’ CMOs

    DMexco 2026 media partner Digiday hosted two panels that outlined the challenge of AI at scale and the CMO of the future.

    Digiday digiday.com Jim Cooper
  10. 10

    Bing tests AI Mode tab in its search menu

    Bing is testing an 'AI Mode' tab in its search menu, mirroring Google's own AI Mode tab and suggesting Bing may be exploring similar ways to push users toward AI-powered search.

    Search Engine Watch searchenginewatch.com Sachin Patel