Campaign Trail: Brooklinen goes in-house for first celebrity-led effort
Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.
Edition of Saturday, September 26, 2026
10 stories · Updated · Latest editionLatest
Archive →Programmatic & TV
M&M’s candy mascots hop genres in ads tapping into film, TV tropes
BBDO Chicago is behind “Screentime,” a campaign that gives crime thrillers, telenovelas and “Survivor” a humorous spin.
Search
Rising CPC? You’re Funding The Competition. Here’s How To Trace It.
Strong affiliate numbers can hide brand bidding. Learn how to define violations, build a search test list, capture ad evidence, and match it to partners.
Creative
Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse
Meta's Muse is ad-free for now. Don’t expect that to last.
Search
The Text-Only Version Of Your Website Strips Out The Wrong Layer via @sejournal, @slobodanmanic
Strip the visual layer and a machine can still use a website. Strip the structure, as markdown does, and it can only read about it.
Measurement
Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine
Marketing measurement is really about answering two questions: What happened? And what should I do about it? Most marketing mix models are built to answer the first one, but the second is where things get harder and also more interesting. On Friday, Lifesight…
Social
Are AI Ads Ready for Prime Time?
This post was created in partnership with Higgsfield AI After years of debate over AI’s creative capabilities, Higgsfield, an AI-native creative suite, put them to the test. During a Brandweek