Microsoft tests AI Mode branding for Copilot Search across Bing and Edge
Microsoft is testing AI Mode branding across Bing and Edge, with new AI Mode entry points connecting users to its Copilot-powered search experience.
Edition of Sunday, September 27, 2026
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Archive →Search
Google Spam Update, Image Search Data In GSC – SEO Pulse via @sejournal, @MattGSouthern
Google's September spam update may take up to two weeks, Search Console adds image-based search data, reports look at traffic from Search and AI Mode.
Programmatic & TV
M&M’s candy mascots hop genres in ads tapping into film, TV tropes
BBDO Chicago is behind “Screentime,” a campaign that gives crime thrillers, telenovelas and “Survivor” a humorous spin.
Search
Rising CPC? You’re Funding The Competition. Here’s How To Trace It.
Strong affiliate numbers can hide brand bidding. Learn how to define violations, build a search test list, capture ad evidence, and match it to partners.
Creative
Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse
Meta's Muse is ad-free for now. Don’t expect that to last.
Social
Are AI Ads Ready for Prime Time?
This post was created in partnership with Higgsfield AI After years of debate over AI’s creative capabilities, Higgsfield, an AI-native creative suite, put them to the test. During a Brandweek
Measurement
Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine
Marketing measurement is really about answering two questions: What happened? And what should I do about it? Most marketing mix models are built to answer the first one, but the second is where things get harder and also more interesting. On Friday, Lifesight…