OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test level
OpenAI's ChatGPT ads have a measurement catch-22
Edition of Thursday, October 1, 2026
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LiveRamp Expands OpenAI Deal With First-Party Data Targeting via @sejournal, @brookeosmundson
LiveRamp expands its OpenAI partnership, bringing RampID first-party audiences to ChatGPT Ads as advertisers gain more targeting and bidding options.
Programmatic & TV
Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets
Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. But according to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, the ad tech industry is…
Programmatic & TV
Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer
Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance.
Social
Meta adds AI assistant to Edits
The company said its artificial intelligence-powered “creative partner” will help users discover patterns and create content in the video editing app.
Measurement
Runway’s AI Video Agent Creates and Measures Ads Across Platforms
The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.
Search
AMD’s next AI move: an $8.2 billion deal for a company that builds virtual worlds
AMD has agreed to acquire World Labs for $8.2 billion to shape the design of its future hardware, software, and systems.