ChatGPT advertisers can now launch product campaigns from a spreadsheet
Bulk product-feed setup joins broader conversion reporting, while changing an advertiser’s public name can pause delivery.
Edition of Friday, October 2, 2026
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Archive →Social
Meta’s Muse app surpasses 5M downloads and 3M weekly users
Only 23 apps have historically been able to report that level of uptake, according to Yahoo Finance and data from Sensor Tower.
Retail Media
Walmart+ Is Growing Faster Than Ever as the Retailer Loads on More Perks
Walmart has kept the annual price at $98 since launching in 2020.
Measurement
Instead Of AI Insights Replacing Ad Measurement, Think Of Attribution As Running Your AI
AI models and machine learning have reshaped ad campaign measurement. It’s now commonplace for advertisers to set up campaigns with a budget and a cost-per-acquisition goal on all the walled gardens and on third-party programmatic platforms, with AI modeling…
Programmatic & TV
Digiday’s guide to what’s in and out for Advertising Week NY 2026
Here are the trends as we see them for AWNY 2026.
Search
OpenAI Founding Member: Make LLMs Write Like An Aircraft Manual via @sejournal, @MattGSouthern
Andrej Karpathy suggests asking LLMs to explain topics in an aerospace writing standard, or to answer with diagrams, HTML pages, or custom explainer videos.
Search
Google Adds Fake Author Warning To Helpful Content Guidance via @sejournal, @MattGSouthern
Google's people-first content guidance now warns site owners against fabricated author profiles, a form of deception its rater guidelines already described.