Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll
Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway?
Paid media, ad tech and the auction
Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway?
At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad capabilities.
Google is showing a larger three-dot menu icon on ads in the SERP, though it’s unclear whether this is an intentional test or a display bug.
Google is testing blue ad titles at the bottom of AI Mode instead of black, a color change that could make the ads feel more like clickable links.
Explore how to scale AI video ads with a single storyline for TikTok, Reels, and AI search to maximize impact.
Anthropic's updated usage policy names seeding search and AI answer sources with misleading content, and drops automated publishing from its high-risk list.
Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it
The daily briefing
Today’s news explained through the Marketing Blueprint, with every source linked.