Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll
Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway?
Edition of Saturday, October 10, 2026
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Archive →Programmatic & TV
How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution
Digital out-of-home (DOOH) is booming, which means programmatic’s share of the out-of-home (OOH) market is also growing. DOOH campaigns accounted for 38.4% of OOH spend in Q2 this year, according to research by the Out of Home Advertising Association of…
Search
Google tests new design for ads at bottom of AI Mode responses
Google is testing a new design for ads at the bottom of AI Mode responses, replacing the grey background with a white background and black border.
Search
Google Explains How To Use HTML Sitemaps For SEO via @sejournal, @martinibuster
Google explains why HTML sitemaps may still be useful even though the XML standard has largely replaced it.
Search
How To Scale AI Video Ads For Small Business Clients: One Storyline For TikTok, Reels & AI Search
Explore how to scale AI video ads with a single storyline for TikTok, Reels, and AI search to maximize impact.
Programmatic & TV
How MLB Made an Urgent Pitch to Fans for the 2026 Playoffs
The MLB playoffs are seeing a ratings boost, and some of the credit likely goes to the league's 'No Time Like October' campaign.
Social
Building the Right Team Is More Important Than Ever for Marketers
This post was created in partnership with Weber Shandwick As AI streamlines workflows and marketing budgets tighten, human collaboration and partnership remain as important as ever to create strong creative.