Google Ads tests AI that suggests campaign goals and ad components
Google Ads is testing an AI feature that suggests campaign goals and ad components from an advertiser’s description, confirmed as an experiment by Google’s Ginny Marvin.
Paid media, ad tech and the auction
Google Ads is testing an AI feature that suggests campaign goals and ad components from an advertiser’s description, confirmed as an experiment by Google’s Ginny Marvin.
Show ’Em Who’s Boss No CEO wants to fall behind in the AI race. Publicis is turning that fear into a selling point. The holding company saw consistent net revenue growth in Q3, up 5% from the first half of the year, and notably won PepsiCo’s business last…
The company joined Google, Microsoft and others in a larger law enforcement effort designed to disrupt criminal networks.
This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.
LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.
The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around incrementality and AI optimization.
Microsoft is testing a “Learn more” call-to-action button on sponsored results in Bing Copilot, adding a new interactive element to ads displayed within AI-generated answers.
The daily briefing
Today’s news explained through the Marketing Blueprint, with every source linked.