Google Ads tests AI that suggests campaign goals and ad components
Google Ads is testing an AI feature that suggests campaign goals and ad components from an advertiser’s description, confirmed as an experiment by Google’s Ginny Marvin.
Edition of Tuesday, October 13, 2026
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Bing tests “Related searches based on your browsing” below sponsored ads
Bing is testing a ‘Related searches based on your browsing’ box below sponsored ads, following a similar test Google ran recently.
Creative
Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput
Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech?
Search
Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches
Turn competitor complaints and cancellation searches into PPC leads with tailored offers that address customer frustrations and make switching easier.
Social
Threads allows parents to see who their teens have blocked
The Meta-owned app has been steadily rolling out supervision tools designed to help protect younger users from harmful activity.
Measurement
CNN takes All Access abroad to turn global reach into paying subscribers
CNN is bringing its All Access subscription service to the U.K. and Canada as part of a broader push to turn its international audience into paying subscribers.
Social
Meta acquires multiple VR patents from Sony
The two companies transferred 43 U.S. patents related to specific XR applications and displays, according to reporting from Road to VR and ZDNet Korea.