OpenAI’s API Only Partly Matched ChatGPT’s Citations, Paper Finds via @sejournal, @MattGSouthern
A paper tested whether Google results and OpenAI's API can stand in for ChatGPT's citations. They matched cited sites more often than the exact pages.
Paid media, ad tech and the auction
A paper tested whether Google results and OpenAI's API can stand in for ChatGPT's citations. They matched cited sites more often than the exact pages.
Prime time is coming to the feed. On Thursday, Meta announced a new feature, called Ads Super Burst, that lets advertisers lock in a window of between three and 24 hours on a single day across Facebook and Instagram, such as during the Grammys or opening…
Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving creator economy.
Chipotle, Pringles, DoorDash, Sprite, Gymshark, and more are behind the week’s most notable ads.
At its brand building summit the company announced a trio of ad updates, which included a new First Impressions option and expanded Reels services.
Understand what titles, descriptions and robots settings do before you change the boxes beneath your next draft.
After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase its Power Grip line.
The daily briefing
Today’s news explained through the Marketing Blueprint, with every source linked.