Amazon Ads Simplifies Programmatic With AI-Powered Platform
Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests.
Paid media, ad tech and the auction
Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests.
Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 destinations in just four weeks.
Learn how to choose B2B marketing channels, fund a trial campaign and measure results with CallRail and Matter Made on October 29.
Every industry, marketing included, is battling one affliction: sameness.
ChatGPT is testing shopping ads at the bottom of results that show products from one website, with the site’s favicon and name above grey product cards showing name and price.
For now, brands should reach in-store guests through their phones, a Target ad leader said.
Google is serving swapped results to scrapers. Semrush, AccuRanker and Nozzle explain what it does to ranking data.
The daily briefing
Today’s news explained through the Marketing Blueprint, with every source linked.