Advertisers Regain Control Of Google Ads Through Better Tracking
Regain control of Google Ads with a curated article stack on lead quality, Local Services Ads migration, Smart Bidding goals, and proving PPC business value.
Paid media, ad tech and the auction
Regain control of Google Ads with a curated article stack on lead quality, Local Services Ads migration, Smart Bidding goals, and proving PPC business value.
Pixel Me Rollin’ After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to the conversion API (CAPI) it launched in March within the Netflix Ads Suite. The…
The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure after COVID-era booms.
Plus, an in-depth look at Target's holiday strategy.
New details on Google Discover's SDF gives publishers insights into planning the right mix of content that will rank better.
The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.
Google is showing a cart icon on the side of the page by default, even before a product is added, a change that looked new in a recent check.
The daily briefing
Today’s news explained through the Marketing Blueprint, with every source linked.