Streaming Services Reconsider Ads To Boost Revenue
The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue.
Paid media, ad tech and the auction
The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue.
Google's new robots.txt video says the standard covers crawling, not how content gets used, and recommends percent-encoding non-English robots.txt paths.
Regain control of Google Ads with a curated article stack on lead quality, Local Services Ads migration, Smart Bidding goals, and proving PPC business value.
The company added a new feature that will allow third-party platforms to tailor age ranges and gender details for different elements in a promotional campaign.
Brands looking to push more dollars towards NBA audiences must choose between spending on a sponsorship, or funnel budget into TV, streaming and social.
Third-quarter revenue rose 26% year over year to nearly $65 billion, but expenses were up 68% due to capital expenditures.
The company says its AI investments are already paying off for advertisers
The daily briefing
Today’s news explained through the Marketing Blueprint, with every source linked.