Google Expands Customer Lifecycle Goals In Ads
Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max.
Edition of Tuesday, October 27, 2026
10 stories · Updated · Latest edition
Latest
Archive →Programmatic & TV
Apple Blocks ID Vendors Amid Growing Privacy Concerns
Maybe Apple’s onto something with its ID vendor blocking; Formula 1 makes for a great advertising partner; and retail media is flirting with Flock.
Programmatic & TV
Pinterest strengthens bid to media buyers with programmatic solution
Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are demand-side partners.
Social
Pinterest introduces new programmatic buying partnership
The deal will make ads on the platform available via a range of third-party exchanges, including those run by Yahoo, Amazon and Google.
Creative
Why Clorox shifted from creating brand campaigns to systems of relevance
CMO Eric Schwartz dug into Pine-Sol, Brita and Hidden Valley marketing that prioritized “intentional but flexible” and “insightful but bite-sized” efforts.
Measurement
Meta says advertisers should let campaigns gather data
A new best practices guide cautioned marketers to give both ads and analytic systems time to assess results before tweaking components.
Programmatic & TV
Skydance Ads Boss Reveals New Leadership Team
Following the Paramount and WBD merger, Jay Askinasi sets ad leadership.
