Apple Blocks ID Vendors Amid Growing Privacy Concerns
Maybe Apple’s onto something with its ID vendor blocking; Formula 1 makes for a great advertising partner; and retail media is flirting with Flock.
Paid media, ad tech and the auction
Maybe Apple’s onto something with its ID vendor blocking; Formula 1 makes for a great advertising partner; and retail media is flirting with Flock.
The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.
Meta's updated commercial terms have galvanized publishers into a coordinated pushback over the company's use of their content.
Bing is showing labels such as “High quality,” “Small business,” and “Buy now pay later” on Shopping ads, highlighting key product and seller details directly in search results.
The platform recommended keeping ads short, using natural language and featuring clear calls to action.
Your next webinar shouldn’t be a one-off. Here’s the framework that keeps audiences returning.
Percentage-based bidding adjustments are leaving beta alongside wider customer-retention controls.
The daily briefing
Today’s news explained through the Marketing Blueprint, with every source linked.