Ads of the Week: 9 Campaigns That Caught Our Eye, From Walmart to Sephora
Walmart, Sephora, Tinder, PlayStation, and more are behind the week’s most notable ads.
Edition of Friday, October 30, 2026
10 stories · Updated · Latest edition
Latest
Archive →Creative
Sociable: Meta says its expanded processing capacity is driving ad results
New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.
Programmatic & TV
AdExchanger Reports Streaming Services Haunted By Ghost Audiences
CTV upfront spend surpassed linear for the first time this year. And yet the industry continues to value audiences using metrics built for a bygone era.
Measurement
Microsoft Enhances Ads Tracking With Conversions API
Microsoft opens its direct sales-data connection, with duplicate counting and consent settings to check.
Social
Threads tests smaller group sharing option
The platform’s Threads Friends group is similar to Instagram’s Close Friends feature, and allows users to add up to 50 connections.
Social
Threads launches custom like buttons
Threads users will now be able to personalize reactions to their posts with images or animations.
Search
Google Reports Longer Search Queries In AI Mode
Google’s Ads Decoded explores longer AI Mode queries, earlier discovery, and demand for human perspectives. Here’s what advertisers can consider for 2027.
