Google Ads Product Manager Reveals Key Details On Bidding Updates
Six Google Ads details on Smart Bidding, seasonality adjustments, channel controls and budgeting that PPC teams should check before BFCM.
Edition of Saturday, October 31, 2026
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Amazon Nears $20 Billion In Ad Revenue For Q3
Amazon Ads Agent promises simpler buying, but raises transparency questions A
Search
Google Launches AI Mode For Festive Gift Shopping
Google’s new homepage pop-up invites users to try AI Mode for festive gift ideas, product recommendations, visual shopping results, and price comparisons.
Creative
Sociable: Meta says its expanded processing capacity is driving ad results
New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.
Retail Media
Amazon’s ad revenue growth decelerates due to Prime Day tweaks
Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t disrupting the segment just yet.
Measurement
Microsoft Enhances Ads Tracking With Conversions API
Microsoft opens its direct sales-data connection, with duplicate counting and consent settings to check.
Social
Threads tests smaller group sharing option
The platform’s Threads Friends group is similar to Instagram’s Close Friends feature, and allows users to add up to 50 connections.