Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll
Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway?
Paid media, ad tech and the auction
Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway?
Google's spam update finishes, a talk recap puts site moves in months, Search Console combines countries, and new guidance targets fake author profiles.
Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.
Explore how to scale AI video ads with a single storyline for TikTok, Reels, and AI search to maximize impact.
Google is testing a new design for ads at the bottom of AI Mode responses, replacing the grey background with a white background and black border.
The in-app rewards system will automatically select original posts and replies that bring value and spark discussion, per the company.
The MLB playoffs are seeing a ratings boost, and some of the credit likely goes to the league's 'No Time Like October' campaign.
The daily briefing
Today’s news explained through the Marketing Blueprint, with every source linked.