Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput
Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech?
Edition of Monday, October 12, 2026
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Anthropic’s Thariq Shihipar Recommends Using Artifacts via @sejournal, @martinibuster
Anthropic's Thariq Shihipar says Artifacts brings project information and agent activity into one interface, giving users more oversight.
Measurement
When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised
Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform. The strategic rationale is clear: Foursquare brings a…
Measurement
How AI use in webinars builds a program that compounds
The top 10% of webinar programs get 27x more registrations. New Zoom data shows how. Read more now.
Measurement
Why the joy of checking out belongs in every holiday media plan
Turn the joy of checkout into an opportunity to reach new customers and drive holiday growth.
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ChatGPT tests a shopping question box with a find button
ChatGPT is showing a shopping question box with type and budget choices and a ‘Find’ button that turns the selections into a new query, similar to a recent Google AI Mode test.
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What Pokemon Pokopia Taught Me About the Future of Marketing
I have a marketing prediction: “Made entirely by humans” will become a premium signal. As AI tools make it easier than ever to produce more content, the work that exhibits human creativity and originality will become more valuable. I think we’ll start to see…