Google Changes Search Budget Allocation To Other Websites
A February migration makes your channel settings worth checking before the spending rules change.
Edition of Sunday, October 25, 2026
10 stories · Updated · Latest edition
Latest
Archive →Creative
Campaign Trail: E.l.f. casts spell to deliver Y2K nostalgia to Gen Z
Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” ahead of Halloween.
Search
Google Explains Error Codes And Image Support
Google reminds sites to use 503s during PHP patch downtime. Other updates cover robots.txt controls, bracket URLs, and JPEG XL in Google Images and Discover.
Programmatic & TV
Apple Blocks Identity Resolution On Safari Browser
Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the decision into context. Plus: Edwards discusses his research into…
Programmatic & TV
LinkedIn Expands B2B Audiences To Google DV360 For CTV Ads
LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and company info to target streaming ads programmatically.
Creative
Dentsu X CEO Bruce Williams Addresses Fragmentation In Media Buying
Bruce Williams, CEO of Dentsu X North America, talks breaking down media silos at Brandweek.
Social
Meta offers insights on individual platform growth
Alongside its third-quarter earnings release, the company revealed usage notes and engagement data for Facebook, Instagram and Threads.