Google Ads Drops SHA-256 Hashing Requirement
Google's notice changes the future default, while current API instructions still require hashes.
Edition of Saturday, October 24, 2026
10 stories · Updated · Latest edition
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Archive →Retail Media
Ads of the Week: 10 Campaigns That Caught Our Eye, From Away to Walmart
Away, J.Crew, Walmart, Liquid I.V., and more are behind the week’s most notable ads.
Programmatic & TV
Apple Blocks Identity Resolution On Safari Browser
Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the decision into context. Plus: Edwards discusses his research into…
Creative
Dentsu X CEO Bruce Williams Addresses Fragmentation In Media Buying
Bruce Williams, CEO of Dentsu X North America, talks breaking down media silos at Brandweek.
Search
Marie Haynes Finds Google Still Dominates Online Search
Universal Cart, UCP, WebMCP, intelligent eyewear: the agentic web is arriving. Marie Haynes maps the opportunities most businesses are ignoring.
Creative
OpenAI Updates Advertisers On Creative Enhancements
OpenAI will automatically update existing ads with what it calls “creative enhancements” starting Oct. 30 – unless advertisers opt out. Plus: Gambling sponsorships are coming for the news.
Creative
Meta offers creative targeting for ads
The company added a new feature that will allow third-party platforms to tailor age ranges and gender details for different elements in a promotional campaign.